The Cocktail Collective is Dehradun's largest cocktail festival, bringing together leading bars, mixologists and cocktail enthusiasts under one identity. The challenge was to create a brand that felt contemporary, energetic and instantly recognizable across every touchpoint.

The visual identity combines bold typography, vibrant gradients and a flexible graphic system designed for digital campaigns, event branding, merchandise and on-ground experiences. The result is a distinctive festival identity that captures the excitement of modern cocktail culture.